Markus Søbstad Bensnes
- Experiencia Profesional
Creativity is a precondition for innovation, and a key driver in all stages of the innovative process.
There is widespread agreement that creativity is important, but how can we structure our creative efforts and invest in a more rewarding approach to creativity?
In this workshop you´ll obtain key tools for en effective aproach to creativity and concepts to integrate creativity to your innovation systems.
There is widespread agreement that creativity is a precondition for innovation, and that effective innovation depends on the integration of creativity throughout the innovation process. At the same time however, surprisingly few have a clear understanding of how to apply structure and direction to their creative work.
In addition, creativity is alarmingly absent and unappreciated in existing models and tools for innovation. Together, this contributes to the fact that many innovation programs deliver unsatisfying results. An approach to innovation that integrates a scientific and systematic understanding of creativity with a comprehensive innovation system is necessary to mitigate this dynamic and to produce more satisfying results.
We present you with a scientific understanding of creativity, introducing a framework to understand how to understand the creative process. You will see how creativity can be mapped, analyzed and facilitated for.
Exercise; Together we do exercises to understand concepts of creativity, and map participants creative processes.
We show you how innovation depends on creativity to be effective, and how you can understand creativity as an integral part of the innovation system. You will understand how investing in creativity is an excellent way to reduce risk and increase return on investment for your innovation projects.
Exercise; Together we do a snapshot analysis of your organization’s investment in creativity relative to the total cost of innovation, and estimate the potential for improvement.
We show you how you can improve your creative process for more innovation, and how to get started. You will learn tools for assessing your creative potential and for approaching creativity as a driver for innovation in your organization. In addition we will discuss concrete ways to facilitate creativity in your organization.
Tools for a more effective approach to creativity, resulting in more and better innovation.
Significantly better understanding of creativity and how to tap into the inherent potential.
Concepts and ideas for integrating creativity into innovation systems.
How to identify potentials for improvement and how to choose where to start.
Importante: El Workshop se dictará íntegramente en idioma inglés.
Tu inscripción, incluye servicio de Desayuno, Almuerzo y Merienda.
Para conocer más sobre paquetes empresariales y garantizar un lugar para tu equipo, ponete en contacto con nosotros a firstname.lastname@example.org, en Montevideo a email@example.com.
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¿Querés ser parte del evento? Conocé las distintas opciones y beneficios que cada kit de sponsorship le puede brindar a tu organización. Sumate a este evento internacional contactando con nosotros: firstname.lastname@example.org.